Can Benetton be patched up? – The Economist

Di il 01 Giugno, 2024
Italy’s threadbare casual-fashion icon is stained with red ink

“Can the new boss patch things up? Fashion retail has become fiercely competitive. Newcomers such as Shein and Temu, two online clothes merchants with ties to China, are giving even profitable rivals like Zara and h&m a run for their money. Mr Sforza will present his turnaround plan at the company’s annual general meeting on June 18th, when he will also be formally enthroned as chief executive. The Benettons have plenty of affection for the company that has made theirs a household name the world over. But Signor Luciano’s departure may hint that it is not infinite.”

Fonte: The Economist

Link: Can Benetton be patched up? 

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